AGENT 30 / 50 · COST & GROWTH OPS

Churn Impact Analyst

Quantifies what a churn reduction is actually worth — the MRR saved over a year if churn drops from where it is to where you're targeting.

READS FROMiUL ledger, iPAY subscription data

MCP SERVERCore Banking Server

MODELRouted to reasoning-tier open model

HANDS OFF TOCohort Revenue Analyst, CFO Decision Support Agent

RUN THE AGENT

Set current and target churn, generate the impact

This is a live working demo of what the agent produces — adjust MRR and the churn scenario and it recalculates the revenue impact instantly.

Current MRR 180000

Current monthly churn 3.0%

Target monthly churn 2.0%

New MRR added / month 14000

£118K

MRR saved over 12 months

+50%

Increase in avg customer lifespan

£64.8K

MRR at risk / month at current churn

£118K

Year-1 MRR gap between scenarios

Month

HOW IT WORKS

1. Pull churn history	Reads current MRR and the trailing monthly churn rate from iUL and iPAY
2. Model both scenarios	Projects MRR forward 12 months at current churn and again at the target churn rate
3. Quantify the gap	Sums the MRR difference between the two paths to value what the churn reduction is worth
4. Hand off	Passes the impact case to the Cohort Revenue Analyst and CFO Decision Support Agent