AGENT 09 / 11 · RETAIL & E-COMMERCE · DIGITAL COMMERCE & MARKETING OPERATIONS

Retail Media Network Optimizer

Reallocates advertising spend across on-site, off-site and social channels toward whichever is currently returning the most per pound — continuously, not at the next quarterly review.

READS FROMAd platform spend & conversion feeds

MCP SERVERDigital Commerce Server

MODELRouted to reasoning-tier open model

HANDS OFF TOCart Abandonment Recovery Agent, Customer Lifetime Value Predictor

RUN THE AGENT

Set channel ROAS, generate the reallocation

Adjust budget and per-channel ROAS and the agent recalculates the optimized spend split and incremental revenue instantly.

ASSUMPTIONS

Total monthly ad budget (£) 60000

On-site sponsored ROAS (£ per £1) 6.5

Off-site display ROAS 3.2

Social ROAS 4.1

Reallocation aggressiveness 60%

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Current blended ROAS

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Optimized blended ROAS

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Incremental monthly revenue

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Largest budget shift

Channel	ROAS	Current spend	Optimized spend

HOW IT WORKS

What the agent actually does

1. Pull performance	Reads real-time spend and attributed conversions across on-site, off-site and social ad channels.
2. Rank by return	Ranks channels by trailing ROAS and computes the ideal budget split.
3. Reallocate	Shifts budget toward stronger channels at the chosen pace, avoiding an abrupt full reallocation that would starve weaker channels of learning data.
4. Hand off	Coordinates retargeting budget with the Cart Abandonment Recovery Agent and reports blended return to the LTV Predictor's acquisition cost assumptions.