AGENT 62 / 11 · RETAIL & E-COMMERCE · CONTENT & BRAND SCALE

Brand Safety & Sentiment Guard

Tracks brand mentions across social, news and forums continuously, and flags a negative sentiment spike the moment it crosses threshold — not at the next scheduled report.

READS FROMSocial/news/forum mention feeds

MCP SERVERMarketing Data Server

MODELRouted to lightweight monitoring model

HANDS OFF TOCustomer Sentiment Triage Assistant

RUN THE AGENT

Set your monitoring scope, model the detection speed

Adjust detection lag and spike frequency and the agent recalculates reputational cost avoided instantly.

ASSUMPTIONS

Daily brand mentions monitored 18000

Typical negative sentiment share 8%

Spike alert threshold (× baseline) 2.5

Manual detection lag (hrs) 8

Agent detection lag (hrs) 0.5

Reputational cost per hour undetected (£) 12000

Negative spikes per month 3

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Detection time saved / spike

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Reputational cost avoided / spike

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Monthly savings

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Annual savings

Metric	Value

HOW IT WORKS

What the agent actually does

1. Monitor in real time	Tracks brand mentions across social platforms, news, and forums continuously.
2. Detect the spike	Flags when negative sentiment volume crosses the alert threshold relative to baseline.
3. Alert with context	Surfaces the spike to PR/comms with the driving posts and estimated reach, not just a raw number.
4. Hand off	Routes confirmed crises to the PR response team, and false-alarm patterns back to refine the threshold.