Ranks Google, Meta and LinkedIn by trailing ROAS and reallocates budget toward whichever channel is currently returning the most per pound spent.
Adjust budget and per-channel ROAS and the agent recalculates the optimized spend split instantly.
| Channel | ROAS | Current spend | Optimized spend |
|---|
| 1. Pull live performance | Reads real-time spend and attributed conversions across Google, Meta and LinkedIn. |
| 2. Rank by return | Ranks channels by trailing ROAS and computes the ideal budget split. |
| 3. Reallocate | Shifts budget toward stronger channels at the chosen pace, avoiding an abrupt full reallocation that would starve weaker channels of signal. |
| 4. Hand off | Coordinates creative refresh needs with the Hyper-Personalized Copy Variant Generator, and reports blended return to marketing leadership. |